Monthly share of mobile operating systems Australia 2023-2024

In 2023, the two smartphone operating systems with the largest market share in Australia were Apple’s iOS and Google’s Android. As of January 2024, iOS held a 60 percent share of the mobile operating system market in Australia. 

Smart phone hardware and users

It’s hardly surprising then, that Apple also had a share of over half of the device market in April 2019. By comparison Samsung, the leading Android device manufacturer, had a share of just over 20 percent. By comparison, other companies all had market shares of around one percent.

In 2018, 90 percent of Australians aged 12 and over owned a smartphone, with 96 percent aged between 25 and 54 owning a device.

Market penetration of smartphones in Australia

Most mobile phone users in Australia use smartphones; the penetration of smartphone devices in Australia in 2016 was around 66 percent of the population, and this was estimated to increase to around 75 percent by 2022. Additionally, estimates suggest that in 2019, 85 percent of Australian mobile phone users would use smartphones.